Known for his creatively adept vision and technological prowess, veteran director, editor and post production specialist Shyaman Premasundara heads the creative team at Frames TV & Film Productions as Founder and Managing Director of the production house. A career spanning 30 years behind the lens has enabled Shyaman to create visual artistry that cuts across all genres of films, documentaries, and well over 2000 commercials and music videos with his own personal stamp that clients have come to depend on.
Shyaman started off his professional education with a focus on communication and entrepreneur business management, moving on to complete his Masters and Bachelor of Arts in Mass Communication. He then formally trained at the National Youth Centre in TV & Film Production, excelling as an all-rounder in many production disciplines and functions. Focused foreign training on the latest filmmaking followed. Shyaman used this accumulated skill and knowledge to pioneer internationally trending filmmaking systems and technologies such as non-liner editing, node-based composition and sound design in Sri Lanka, establishing himself as an unorthodox filmmaker in the local industry.
His client portfolio contains most of Sri Lanka’s leading National and multinational establishments, Mobitel, Dialog Asiata, Sri Lanka Telecom, Jhone Keells, Sri Lanka Insurance, Seylan Bank, Commercial Bank , Cargills, Unilever, Singer, Jannet, Hemas, MAS, Srilankan airline and many more. Shyaman is also closely affiliated to the leading advertising agencies in Sri Lanka such as J. Walter Thompson (JWT), McCann Erickson, Ogilvy, Leo Burnett and Triad.
His creative vision has garnered him recognition and accolades from the industry. Shyaman went on to win the Best Sound Designer Award for his pioneering efforts in the film ‘Suriya Arana’ at all three of the most prestigious local film award galas; the OCIC Awards, the Sarasavi Film Festival and the Presidential Award Ceremony of Sri Lanka. He has also been recognized numerous times for his contribution in television commercials, winning numerous SLIM Brand Excellence Awards over the years. He also led his team at Frames TV & Film Productions to win the UDC Award in 2012 in Malaysia for Best TV Commercial Production Company, making their mark as an internationally acclaimed production house within a short span of time.
Shyaman has always understood the significance of staying up-to-speed with international industry standards in visual storytelling and has invested in training and knowledge gathering for his team, so that as a cohesive unit, Frames TV & Film Productions has comprehensive experience in developing world-class visual artistry. He believes in empowering young professionals, discovering raw talent and guiding them to gain industry exposure, setting benchmarks for them to meet and exceed.